The International Book Fair in Krakow - a cyclical event dedicated to the publishing and bookshop sector, has been organized by Targi w Krakowie Ltd. in Krakow since 1997. The Fair, which falls into the category of readership promotion, is open to the general public. The International Book Fair in Krakow works to consolidate the image of Krakow and Malopolska as a region that for centuries has set the course of development for Polish culture, fuelled change, influenced tastes and created literary trends.